Thursday, May 28, 2009

Limited Time Offer! 25% Off Dames & Broads Lingerie

Happening now, as mentioned on DailyCandy this past Tuesday, we're celebrating our four month anniversary with what better way than a 25% discount for all of YOU! Just type the code: DCDAMES at checkout!

So take time to go happy-shopping for that sexy, classy or cute lingerie that you've been wanting for a while! No need to window shop any longer! (or "monitor screen shop" in this case).

It's our small thanks to all of you readers, shoppers, and lovers of lingerie alike! And definitely check back for our Dame & Broad of the Month!


*Offer Ends June 2nd!*

Dames & Broads

Tuesday, May 26, 2009

Dont you wear panties????

Ok ladies, you are rebelling and I want to know why. Please explain it to me. I have searched the many corners of the earth to bring to you the best bras AND panties and still you insist on defying me.:) Why are you just buying bras?

This week we are running a promotion with Daily Candy (details to come) and were surprised that many of the orders are just bras. Now, we are not one to complain about orders (THANK YOU DAILY CANDY GODS!!!!), but we were baffled. Ok, sometimes we get it. You love the Else Basic Ultimate Support Bra from Turkey and lord knows you dont need another pair of black panties- even if they are fab. But what are you going to do with just the Miss Showgirl underwire bra??? Its sheer hot pink fabulosity! It will be lonely without the matching high waist brief or low rise knickers.. Just the thought of it by itself with some boring nude thong brings tears to our eyes...

Unless..... you all are channeling your inner Britney circa 2007 and are deciding to parade around in just your brasseire, which the broad in us wholeheartedly supports.

Hugs and kisses,
Dames & Broads

Friday, May 1, 2009

Criticism is appreciated. No, REALLY....

The last few weeks have been crazy with trunk shows and press events and vendor meetings. To summarize, they have been going like this: I stress and then agonize over every little detail. I literally worry myself sick. I call my publicist, friends and family at all hours of the night to pick their brains and then go with my own opinion anyway. At some point there is some sort of breakdown and I question if i am in fact built for this entrepreneurial life. The event takes place, is well received and everything works out well. Everyone else is thrilled, I am outwardly pleased, and inwardly wishing for More, Better, Next....

Afterwards, someone will approach, call or email me and tell me how captivating the concept is, how lovely the lingerie is, how pretty the site looks. I will thank them politely and think to myself "if it's so great, why haven't they bought more or anything at all." (Yes, I have committed to memory almost every sale of every single piece of lingerie- it haunts me in my dreams). Then I go home with my ego stroked but my brain tortured by the fact that something is missing. No, some THINGS are missing. I know I could do it better. But what? When? How?

This excruciating process will be repeated approximately every 2-4 days and does not always included sleep yet frequently includes some ridiculous amount of food.... It must stop.

So I decided to start meeting with people who have no interest in making me feel good. I went in search of impolite, politically incorrect, "keep it real" friends who want me to succeed far more than they want to ease my fears. And when I ran out of those, I looked for people whose livelihood depended on me being wrong and them being right. People who had to draw attention to the broken so that they could be paid to fix it.

I met with former lingerie buyers from major dept. stores, copywriters, graphic designers, and retail ecommerce entrepreneurs. And finally I started to hear the ugly truth.... and it was music to my ears.

Just a few of the things I learned:
1. This is not a date! You cannot be afraid of setting expectations. In an effort to avoid disappointment and failure, I was terrified of defining objectives. In order to ever be pleased or satisfied in business you must set some goals. How will you ever know if you are successful if you don't?

2.My site is pretty but does not convey effectively who/what Dames & Broads is and how we are profoundly different from other lingerie sites. It is functional but not experiential. In order to draw women into a change in purchase behavior especially for something as intimate (pun intended) as lingerie i must offer them a different shopping experience.

3. Mannequins may work for well know retailers and outerwear, but people really do prefer live models for lingerie. Nothing is "pushed up" on a plastic mannequin and you cant always ask your audience to use their imaginations.

4. Social Networking is great but also can be distracting on an ecommerce site. Users should never be directed to leave the site just to see what i am doing on Twitter... They might not ever come back.

5. More is more. Users need and want more product, more product info, more advice, more more...

6. Stop burying the lead. If shipping is free. Say it loudly, above the fold, and over and over again.

There is more but I am tired... and since I received all this constructive criticism a strange thing has happened. I can finally sleep. There seems to be something very calming about untapped possibilities...

Things gon' change 'round here.

Dames & Broads