Thursday, June 18, 2009

15% off Your D&B Purchase @ Shecky's

This Tuesday and Wednesday ONLY, we will be at Shecky's Girls Night Out! See all the lovely pieces and get them at 15% off!

Gather all your dames and broads and join us for cocktails, food, hot summer fashions with fabulous markdowns, beauty discoveries, and of course, lingerie from around the world from yours truly!!

The event runs from 5-10pm @ The Puck Building (293 Lafayette Street). Tickets are selling out quickly so get yours at Shecky's!!

Wednesday, June 17, 2009

Come See Dames and Broads Saturday (6/20) at PoshGlam!!

Since the weather in NYC has been dreary all week and the prospects for the weekend are equally wet, we are offering you a way to spend Saturday in the most glamorous and fabulous way possible - SHOPPING at POSHGLAM!

We are proud to say that Dames and Broads will be participating in this AMAZING event at Studio 26 but come early because we won't be there all day (event, however, lasts from 12-7)!! This is a chance to see all those beautiful silk and lace pieces in person!

Bring all your friends! What could be better then avoiding the thunderstorm by shopping and eating?

Hope to see all you fabulous ladies there!

Dames and Broads

Saturday, June 13, 2009

Dame of the Month - Helen Mirren

Helen Mirren in a Bikini - Gorgeous!

Poised, elegant, and yet so sexy with her killer figure she recently showed off in that bikini picture (which would, by the way, look fabulous in something by Mimi Holiday), it is no surprise that Helen Mirren is our Dame of the Month

Who She Is: Born Ilyena Vasilievna Mironov, Helen Mirren is an English actor of theatre, film, and TV with numerous awards, including a Golden Globe for her role as Queen Elizabeth II in the 2006 film, The Queen.

Why We Love Her: Although she is no spring chicken, her courageous antics have made her a fabulously fun person to be around at any age. She is not afraid of speaking her mind, albeit in a perfectly elegant and British way. From blasting the National Theatre in The Guardian (a heavily read English paper) for lavish productions that are “unnecessary and destructive to the art of the Theatre” to commenting on Prince Charles forgetfulness when she was named Dame Commander of the British Empire (he forgot to give her half the award), she’s shown that she is not someone to be trifled with.

She is also incredibly talented, setting records in the acting world. As 1 of 3 actresses to win a Golden Globe, an Oscar, and an Emmy for performances given in the same year, she also became the first actress ever to win Golden Globes for leading roles in both TV and film in the same year. Talk about girl power!

Extra Credit: She has the body we hope to have at her age, and maybe even now. AND she’s not afraid to flaunt it. As The Guardian has said, “No British actor has ever done sex quite like Helen Mirren.”

Appearing in nothing but her birthday suit more times than any actress in her generation, Ms. Mirren proudly appeared nude on the cover of a magazine at the age of 50 in 1995. In her words, “Flesh sells. People don’t want to see pictures of churches. They want to see naked bodies.” Given the hype over nude photos of celebrities today, we would agree. (Of course, we will always stand by our point that the only thing as good as nude is lingerie-covered…)

We only wish we were so brave as to flaunt our stuff so publically.

Yet, through all the nudity, Ms. Mirren maintains her poise and elegance. She shows us girls everywhere to be proud of what we are, and celebrating our bodies can be tasteful and does not mean sex tapes and pornography.

Although she enrolled in a teaching school after graduation, she dropped out of college at the age of 18 after being accepted into the National Youth Theatre.

Ms. Mirren, we absolutely love you for all your talent, poise, and courage. You are the model of elegance and sassiness. Women like you deserve the best, and should be draped in our gorgeous Turkish silks. Or try our prim and proper but super sexy line of British lingerie, like this cute bra and thong set by Mimi Holiday

Dames and Broads

Thursday, June 11, 2009

Broad of the Month - Ciara

Ciara in July's GIANT magazine in DAMES & BROADS

Shooting up the billboards, Ciara has “1-2 stepped” her way into our lingerie (a gorgeous set you can get here) and into our hearts as our Broad of the month.

Who She Is: Ciara, best known as a R&B, pop, and hiphop singer-songwriter, is also a producer, dancer, actress, model, and music video director. On top of all that, she was named “Women of the Year” in 2004 by Billboard.

Why We Love Her: In 5 very short years, Ciara has managed to grow from a Georgia high school graduate to a major R&B icon, all while hooking-up (allegedly), with a number of Hollywood’s hotties. Most famously, her 1-year relationship with rapper Bow Wow, shows women everywhere there is nothing wrong with wearing those sexy stilettos, even if it means towering over your man (so Katie Holmes, there was no reason to slouch in that wedding picture).

Oh yeah, did we mention that she wore our goodies in a recent photo shoot (see picture above!)?

Extra Credit: Ciara example is testament that not all twenty-something year olds are crazy party-goers full of booze and drugs (put the pills down Lohan!). And, whether she is singing at “Stand Up to Cancer” events or dancing for “Make A Wish Foundation”, this do-gooder still manages to do it in style.

Trivia: Ciara’s middle name is “Princess” and a self-described “army brat” who looked up to girl group Destiny’s Child.

Ciara, we all wish we were “hot like you”! But in the meantime we will settle for supplying you with beautiful undies. When your ready, we will be here with more gorgeous bras by Clo and fabulous panties.

Much love,
D & B

Wednesday, June 3, 2009

The Power of Daily Candy

When we first learned that we would be in Daily Candy we were understandable thrilled. As far as we are concerned it is pretty much The Today Show of the Internet with over 2.5 million subscribers to their infamous daily newsletters. Our excitement was only mildly dampened when we learned we would only be a Deal and not featured and said Deal would only be made available to New Yorkers. We pouted and then decided to turn our frown upside down because ITS DAILY FRIGGIN CANDY for chrissakes!

Every time we told someone about the pending placement, our equally excited friends and family said "Oh My God, are you ready for that?? And we realized that we didn't even know what it meant really to be featured on DC. We have all heard the stories of sites being shut down by a mention on Oprah or TTS but what does a DC Deal really mean for traffic and sales?

Well, since DC does not publish local subscriber numbers and we had no idea what the open rate (% of emails that are actually opened by DC subscribers) was, and no idea how receptive their readers would be to Dames and Broads, we were clueless as to how to prepare. Since we wished we knew the impact of the placement and pondered it during many sleepless nights, we decided to share what it meant to Dames& Broads.

According to Google Analytics, in total we received 2100 visits on the first day of the deal with and additional 900 visits over the course of the week the deal was live. However that deal was "StumbledUpon" (A social networking sites that allows uses to share sites with others) and we received an additional 900 Visits from them.

While 4000 visits might be paltry to the big boys, it is fantastic for us small fish. We are delighted and thankful.

The promotion resulted in 400% rise in sales volume (week over week) however DC carts were at least 40% smaller in size. Which makes sense- there was a 25% coupon attached to the promotion and these users were testing us out for the very first time and were probably more apprehensive.

There was also a 25% increase to our newsletter subscriber list so that we can continue to contact potential customers.

Not to mention the countless emails from users asking why we dont carry larger sizes, other press wanting to cover us, and advertisers wanting us to run in their publications.

For a week, we were a "big deal" - PUN INTENDED. And now it's back to work...

Much Love,