Monday, March 16, 2009

With Missed Opportunities Comes A New Homepage

For a lingerie ecommerce site that launched a little over one month ago, Dames and Broads has been very lucky from a press/traffic stand point. We have been mentioned in UrbanDaddy, FabSugar, and will soon be in InStyle among others. And while these mentions have driven traffic and sales, in our new company excitement we really lost out on some low hanging fruit. It simply never occured to us to have some sort of email capture/ newsletter sign up so that we could communicate with potential customers (thousands of contacts down the drain). We never thought to reward our larger customers and encourage bigger orders with Free Shipping (those that spend more deserve more). We offered no additional incentives to sweeten the deal for those customers on the fence....(anyone choosing to give us their hard earned $$$ in these hard times should feel pampered)

Well as of March 19th all that changes. Behold our new homepage and offerings.

-Free Shipping on every order over $100
-Newsletter Sign up for great deals, savings and the newest styles
-Free Soyelle Lingerie wash samples with every order (limited time only)!

Have any other suggestions that would make better from a user or business standpoint? We are pretty sure we have a lot more to learn...

Let us know, we would love the feedback.

Dames & Broads

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