Thursday, December 11, 2008

Lingerie PR

What happens when you are still passionate about your business but absolutely sick of talking about it? You break down and hire a publicist...

I still love the lingerie business. I still think my offerings are going to knock your socks (and hopefully your Hanky Pankies) off. I am just sick of telling you about it. Besides, we are past the sexy part. If you are my friend in real life or just on Facebook, you probably have already seen web site mocks, you heard all our globe trotting stories about the the great pieces we have found, you have seen logos and brand identity images. But now I am mired down in Fed Ex paperwork, projection forecasts, and accounts receivables. Trust me, you probably don't even want to talk to me right now. I am officially no fun. So I am hiring a publicist to be fun on my behalf.

I will let her tell you all about the differences between American and English lingerie, about why you deserve better than rayon and why your bottom will be writing us thank you letters after being softly caressed by our silk panties. I, frankly don't have the time. She can go though the motions of teaching men to stop buying crotchless panties for Valentine's day via media outlets while I simply roll my eyes and write them off as hopeless. See?! This will be better for the both of us.

Since I have the honor of being based in NYC, I can't swing a chanel bag without hitting a PR girl in her well coiffed and often blond head. But the question is, can I swing the monthly monetary commitment that it will take to get her to extol the virtues of Dames and Broads to all the glossies and blogs?

Don't get me wrong, there is money in the D&B coffers but the salesperson in me is only interested in marketing that directly results in sales and my inner control freak is terrified to hand over our brand identity to a stranger. But perhaps it is time to relinquish my grip on my wallet and let's somebody else do the talking. Anything that would allow me just a bit of time to shut up...


DJ KISS said...

That's a huge step Ms. Finney - Congratulations! I have to say you "finding" lingerie is like me "finding" music - it was under our noses the whole time and absolutely meant to be! I am sooo proud of you! BTW - I'm DJing the launch party ;-) xoxoxoxo


Diga said...

You're creating a team. That's when you go from being a one person technician to being being an entrepeneur. You're doing all the right stuff, can't wait to see the lingerie from Brazil!

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